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Recruitment Trends

What are 5 recruitment strategies?

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Natalie Howard - 09 Nov, 2022

Head of CX

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HR, Business,

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What are 5 recruitment strategies?


The only way to grow your business is by hiring the right employees. With the right candidates on your team, you can take advantage of new opportunities and expand your business. However, finding and hiring skilled workers isn't easy. It takes time and effort—and it's even harder if you don't know what you're doing. That's why we've created this list of five recruitment strategies that will help guide you through the process:

Identify the right employees needed.

Identify the right employees needed.

Hiring the right people is a critical part of your business plan, but it's also important to know what makes an employee "right" for your organisation. Some of these factors may include:

  • Education and training level (for example, you may be looking for individuals with a four-year degree)
  • Skill set (you want to ensure that the individual has the necessary skills to perform their job duties)
  • Experience level (you might look for candidates who have five years' experience in a particular industry or function)

Create an appealing job description.

  • Create an appealing job description.
  • Post the position on your website, social media accounts and anywhere else that might be relevant to potential applicants. In addition to being a great way to get your company’s name out there, these platforms also make it easier for people who are looking for work to find you.
  • Get creative with how you advertise the position; write it in a unique way that will catch people’s attention and get them interested in applying, such as through a short video or image combination that explains what kind of person would fit best at your company.

Look in the right places.

  • Look in the right places.

If you want to find the best candidates for your company, you have to be looking in the right places. The best place to look for great talent is where there is a lot of competition. That means that you should start by looking for people who are actively looking for work and are passionate about what they do. You should also look for people with the right skills and experience; this will help ensure that your new employees can get up-to-speed quickly and start contributing effectively from day one. Finally, if you want to find a good fit within your culture, try searching social media networks or websites like LinkedIn or Glassdoor—these sites allow users (and potential employers) alike an opportunity to learn more about each other before making an offer!

Highlight your company as a great place to work.

Highlight your company as a great place to work.

In the job description, focus on the benefits of working at your company rather than just describing what you do and how you do it. Also, talk about the company culture and mission statement. This will show that the company cares about its employees' well-being and will help attract more qualified candidates

Offer competitive pay and benefits.

The next strategy is to offer competitive pay and benefits. According to a survey conducted by the Society for Human Resource Management (SHRM), wages and benefits are the most important factors in employee recruitment.

The best way to attract candidates is by offering a package that will make them want to work for your company. It's important that you make sure this package is competitive with other companies in your industry, but it also needs to fit with your company culture and values. A great example of this would be health insurance plans like dental insurance or retirement plans like vacation time or sick leave


While it’s important to take these steps, the best strategy for recruiting new employees is to remember that you want them to be excited about working with your company. So make sure that your job descriptions highlight benefits like competitive pay and benefits packages, offer opportunities for advancement within your organisation, and show off what makes your company a great place to work.

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